Color

Roman's color and emotion association

Roman's color and emotion association
  1. What color is associated with what emotion?
  2. What color is associated with sadness?
  3. What are the color associations to emotion and emotion laden words a collection of norms for stimulus construction and selection?
  4. What color is associated with anger?

What color is associated with what emotion?

The color red was most associated with anger, green with disgust, black with fear, yellow with happiness, blue with sadness, and bright with surprise. These associations may be a result of various expressions containing color terms that are used in the English language—for example, “seeing red” or “feeling blue.”

What color is associated with sadness?

Sadness. “Gray” was the most frequent color indicated for sadness, followed by “indigo” and then “black” (Figure 1). The intensities for all three colors were moderate (Table 2).

What are the color associations to emotion and emotion laden words a collection of norms for stimulus construction and selection?

Participants were asked to provide the first color that came to mind for a set of 160 emotional items. The results revealed that the color RED was most commonly associated with negative emotion and emotion-laden words, whereas YELLOW and WHITE were associated with positive emotion and emotion-laden words, respectively.

What color is associated with anger?

Undoubtedly, the strongest link between an individual emotion and color is “red” and anger, which has been noted across studies and formats (e.g., Kaya and Epps, 2004; Sutton and Altarriba, 2016).

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